• The B.Com graduate who already owns an online clothing store hopes to continue promoting hip hop culture to an extent where it is not associated with drugs and abusive language. 
    The B.Com graduate who already owns an online clothing store hopes to continue promoting hip hop culture to an extent where it is not associated with drugs and abusive language.  

In 2013, Virat Pawar, started writing rhymes, something he didn’t think would grow into a full-blown passion for rapping. The 21-year-old started researching about the art form and came across several talented folks from Mumbai. “I started attending jams so I can learn more about rapping. This was when I came across beatboxing which I found to be very amusing. I tried my hand at it and I could actually do it. That’s when I decided to carry on with beatboxing and promote hip hop culture in Thane,” recalls Virat.

Virat, who soon started organising events under the banner Thane Hip Hop Movements across Thane and Navi Mumbai in 2014, he had a huge challenge he had to address head on – the use of offensive language in the culture. Pawar thought the best way to address is to start with himself. He shied away from using abusive or offensive language in his performances and urged fellow performers to do so. Virat explained, “The offensive language that’s often used in hip hop is the reason it’s not encouraged or given the right exposure it should. When I started organising gigs on my own to promote it, I made it a point that the performers keep the usage of such language at bay. It has worked well so far and I plan to continue to promote clean performances.”

The B.Com graduate who already owns an online clothing store hopes to continue promoting hip hop culture to an extent where it is not associated with drugs and abusive language.